I partnered with fellow designer Natalie Shum to create the visual direction of the assets that would be used for the rollout of the new product launch of the Endy Sofa. The goal was to create an outside-of-the-box campaign that would showcase this new product differently than any of Endy’s products in the past while also staying in touch with the brand's visual identity. The crossword motif represented the modular design of the Sofa and also provided a way for customers to engage with the launch by playing with the puzzle and using the clues. Creative for this project included digital ads, emails, and social media assets.